Before you commission a system: questions that come before any quote
The questions I ask a business owner before I write a single line of code, and why the answers change a system’s cost and timeline more than any feature list.
Business & investment
What a business owner needs to know before asking for a system or putting money into a digital project.
Articles on business and investment
Instagram and WhatsApp sellers in Iraq: what they need to grow
Chat is the Iraqi merchant’s shop today. What gets lost in it, what a merchant needs to grow, and how that shaped the design of the Madar platform.
The Iraqi company website: five jobs beyond a name and an address
What your company website has to do: show up on Google and Maps, earn trust, speak two languages and stay editable. Examples from company sites in Basra.
A digital menu is not a PDF: what actually changes in the restaurant
A digital menu changes how you edit the menu, how fast it opens on a guest’s phone and whether you hear from the guest. Examples from a hotel in Basra.